Ladies and gentlemen!
009 Business service is an exclusive representative of
Kharkiv companies "SOCIS"
(Agreement ¹ 182/4 dated April 22, 1997).
Sociological telephone poll is carried out in the shortest
possible time 1-2 months. As a rule a minimum number of respondents is 500.
The customer will answer a questionnaire (it is recommended
7 to 15 questions and variants of the answer to each question).
Also it is necessary to define the channel of informing of
consumers about telephone poll (radio, TV, press, 009). For example, in the poll about
Kharkov Biscuit Factory the announcement was enclosed in the packed production.
Sociological poll of consumers' preferences were already
conducted for:
- Onyx - Radio
- Kharkov Biscuit factory
- " Young Kharkov" Fund
- All Kharkiv radiostations (rating - marathon)
- "Dikoe Pole" radio program (rating - marathon)
In 1999 a unique rating - marathon of all Kharkiv
radiochannels was successfully conducted. Customers received current results monthly and
assessed a level of conducted work.
As an example we offer you some results of the poll of
consumers of Kharkiv Biscuit Factory.
On the diagrams consumers of all social layers' preferences
are showen.
Sociological research conducted by 009 Business - service
has two basic features.
- Poll is carried out on the telephone (features of telephone
dialogue).
- it is the respondents who make a call (consumers of the
goods are active and capable of independent acts and services).
Taking into account the above-stated features we have
entered the term ""telephonoscopy".
Already today "telephonoscopy" is a powerful
means of study of consumers of the goods and services for territories of their ability to
live.
Software of the sociological studies subsystem is designed
by INMAK company.
Good luck to your Business! |
